Investment Firm Pays $631 Million For Nation's Right To Make People Look At Things While Driving

Global infrastructure investor I Squared Capital has finalized a $631 million deal to acquire OohMedia, officially consolidating ownership of the experience of glancing upward at a bus stop. The acquisition gives the firm control of approximately 35,000 outdoor advertising assets across Australia, or roughly one unwanted visual stimulus per 22 citizens. "We see tremendous value in the fundamental human inability to not read large text," said a company spokesperson. "That reflex isn't going anywhere." Industry analysts noted that the deal values each individual moment a commuter processes a billboard for a mattress retailer at approximately $0.003, which experts confirmed is "about right." The firm reportedly plans to invest in further expanding its portfolio of things that are technically in your field of vision, with a particular focus on screens at petrol pumps and above urinals.

Riffing on real coverage: I Squared Capital agrees $631m buyout of Australia’s OohMedia